Where Strategy Meets Execution.
I recently had the pleasure of interviewing Kristie VanAuken. She is the Vice President of Stakeholder Engagement with The Research Triangle Park (RTP) here in North Carolina. She is an experienced marketing professional with an extensive background in airport marketing. We discussed the importance of marketing, misconceptions, marketing strategy, marketing in the airport industry and a lot more.
1.- Print Isn’t Dead
By Migdal Insurance (2018)
https://www.bestadsontv.com/ad/96082/Migdal-Insurance-print-isnt-dead
This simple ad by Midgal Insurance stands out by only using a few words in a contrasting blue background. Migdal Insurance uses humor by joking about the state of the print industry stating, “Print Isn’t dead. It just retired.” Then, the ad draws a connection between retirement and having the right insurance behind you. Continue reading “Marketing Campaign Analysis: Magazine Ads”
1.- $1.25
By Stella Artois (2007)
https://aef.com/ad-campaigns/1-25/
This Stella Artois newsprint ad mimics a sale coupon; however, the ad actually states that with this coupon you will pay an extra $1.25 on your next beer purchase. The ad takes a humoristic stand by imitating a sale that is actually not a sale. Jokes aside, the ad reflects all the necessary items to include within a sale coupon. Continue reading “Marketing Campaign Analysis: Newsprint Ads”
1.- Walk With Me
By New Balance (2015)
https://aef.com/ad-campaigns/walk-with-me-2/
Walk With Me is a very interesting ad that features a young couple doing ordinary things such skateboarding, a walk on the beach, a relationship breakup and more. It appeals to the viewer’s empathy and connection to ordinary life. The ad video captures all these occurrences by only looking at their New Balance shoes as they go about their lives. The ad features lively background music without deliberate advertisement verbiage to the viewer. As the music and the ad come to an end, the New Balance logo and a hashtag #WalkWithMe appear on the screen. Continue reading “Marketing Campaign Analysis: TV Ads”
I have selected five unique radio advertisements recognized by the Advertising Education Foundation (AEF) as exceptional marketing campaigns. Each ad exemplifies the desired qualities of successful marketing efforts. Analyzing individual features can help craft your own brilliant ad. Continue reading “Marketing Campaign Analysis: Radio Ads”
Dear Reader,
Over the next few weeks, I will be focusing on many marketing related topics. I will be conducting marketing campaign analysis, interviewing marketing experts, exploring professional marketing services, and much more.
Also, I recently started reading Joan Magretta’s Understanding Michael Porter: The Essential Guide to Competition and Strategy. I will post reading reflection deemed necessary and relevant to the strategic marketing theme of the upcoming weeks.
I am in the process of coordinating a few interviews and look forward to sharing great insight into the crossroads of entrepreneurship, aviation, marketing and more!
Stay tuned!
-Jose F. Saavedra
The last two chapters of Eric Ries’ book, The Lean Startup, highlight the importance of adaptive organizations and keeping the light of innovation burning. Both of these qualities are pillars for long-term success at any organization. While startups have the advantage of having momentum over established businesses reinvigorating their creativity, it should not discourage them from giving the Lean Startup method a try. Continue reading “Preparing for Long-Term Success (Part II)”
I had the opportunity to interview Kristin Baciuska & Cody Baciuska. They are the Co-Founders of Loomacres Wildlife Management, a company specialized in providing wildlife management services to airports across the United States. We talked about the challenges of running a business in a niche market, wildlife management at airports, industry technology, innovation, the Miracle on the Hudson, and much more.
Eric Ries closes his book, The Lean Startup, with an important discussion about bringing everything together to ensure startups leverage their initial foundations as they transition into more mature businesses. Ries writes, “I believe that with the proper foundation, Lean Startups can grow to become lean enterprises that maintain their agility, learning orientation, and culture of innovation even as they scale” (Ries, 2011, p. 182). Some of the most relevant factors will be explored over the next two posts. This post will focus on the first two factors: the power of small batches and growth metrics. Continue reading “Preparing for Long-Term Success (Part I)”
Welcome back to My Entrepreneurship Blog… and Podcast! This is a unique episode since it is my first solo podcast. I will be talking about people who are nonconformist and some of their behaviors as they push for change around the world. The inspiration and starting point to this podcast was a YouTube video from the Aspen Ideas Festival called “Originals: How Nonconformists Move the World.” Enjoy!