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I had the pleasure of interviewing Tara M. Hernandez. She is the Marketing & Communications Director at the Gerald R. Ford International Airport (GRR) in Grand Rapids, Michigan. We talked about airport ownership structures, air service development, marketing strategies, branding, and a lot more.
Dear Reader,
Over the next few weeks, I will be focusing on many marketing related topics. I will be conducting marketing campaign analysis, interviewing marketing experts, exploring professional marketing services, and much more.
Also, I recently started reading Joan Magretta’s Understanding Michael Porter: The Essential Guide to Competition and Strategy. I will post reading reflection deemed necessary and relevant to the strategic marketing theme of the upcoming weeks.
I am in the process of coordinating a few interviews and look forward to sharing great insight into the crossroads of entrepreneurship, aviation, marketing and more!
Stay tuned!
-Jose F. Saavedra
I had the opportunity to interview Kristin Baciuska & Cody Baciuska. They are the Co-Founders of Loomacres Wildlife Management, a company specialized in providing wildlife management services to airports across the United States. We talked about the challenges of running a business in a niche market, wildlife management at airports, industry technology, innovation, the Miracle on the Hudson, and much more.