Author: Jose Saavedra

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Sourcing (1st Fundamental of Early-Stage Funding)

This blog post kicks off a series of reviews exploring the fundamentals of early-stage investing. The starting point to these discussions is David Amis and Howard Stevenson’s book Winning Angels: The 7 Fundamentals of Early Stage Investing (2001). For entrepreneurs, this will be a sort of reverse engineering experience, since the book was written specifically for angel investors, yet it is extremely useful to others in the entrepreneurial journey. Continue reading “Sourcing (1st Fundamental of Early-Stage Funding)”

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Mid-Year Update

Dear Readers,

Over the upcoming weeks I will be adding new materials to My Entrepreneurship Blog; mostly regarding entrepreneurial feasibility and early stage investing. I will be reviewing David Amis and Howard Stevenson’s book Winning Angels: The 7 Fundamentals of Early Stage Investing. This is an exciting opportunity to look at entrepreneurship from a different perspective. Also, I am working on a couple of intriguing interviews relevant to the discussions at hand. Overall, a lot of materials and tools that will certainly spark important conversations. Stay tuned!

Best regards,

-Jose F. Saavedra

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Interview with Matt Eames, President & CEO of Raleigh Marketing Consultants, Inc.

Earlier this evening, I had the opportunity interview Matt Eames from Raleigh Marketing Consultants, Inc. He is the President and CEO and leads a team of approximately 25 marketing and sales professionals. Raleigh Marketing Consultants is an outsourcing organization that provides marketing and sales services to large corporations.  We talked about outsourcing marketing efforts, business to business relationships, entrepreneurship lessons, and a lot more.  

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Marketing Campaign Analysis: Outdoor Ads

1.- Without Teachers

By Teacher Appreciation Week (2017)

https://aef.com/ad-campaigns/without-teachers/

This outdoor ad was displayed during Teacher Appreciation Week in 2017. It is a simple ad thanking teachers for their work. Its appeal technique is humor by deliberately misspelling the word “dumb,” in the statement “Without teachers, we would all be dum.”     Continue reading “Marketing Campaign Analysis: Outdoor Ads”

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Interview with Kristie VanAuken, Vice President of Stakeholder Engagement with The Research Triangle Park (RTP)

I recently had the pleasure of interviewing Kristie VanAuken. She is the Vice President of Stakeholder Engagement with The Research Triangle Park (RTP) here in North Carolina. She is an experienced marketing professional with an extensive background in airport marketing. We discussed the importance of marketing, misconceptions, marketing strategy, marketing in the airport industry and a lot more. 

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Marketing Campaign Analysis: Magazine Ads

1.- Print Isn’t Dead

By Migdal Insurance (2018)

https://www.bestadsontv.com/ad/96082/Migdal-Insurance-print-isnt-dead

This simple ad by Midgal Insurance stands out by only using a few words in a contrasting blue background. Migdal Insurance uses humor by joking about the state of the print industry stating, “Print Isn’t dead. It just retired.” Then, the ad draws a connection between retirement and having the right insurance behind you. Continue reading “Marketing Campaign Analysis: Magazine Ads”

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Marketing Campaign Analysis: Newsprint Ads

1.- $1.25

By Stella Artois (2007)

https://aef.com/ad-campaigns/1-25/

This Stella Artois newsprint ad mimics a sale coupon; however, the ad actually states that with this coupon you will pay an extra $1.25 on your next beer purchase. The ad takes a humoristic stand by imitating a sale that is actually not a sale. Jokes aside, the ad reflects all the necessary items to include within a sale coupon.   Continue reading “Marketing Campaign Analysis: Newsprint Ads”

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Marketing Campaign Analysis: TV Ads

1.- Walk With Me  

By New Balance (2015)

https://aef.com/ad-campaigns/walk-with-me-2/

Walk With Me is a very interesting ad that features a young couple doing ordinary things such skateboarding, a walk on the beach, a relationship breakup and more. It appeals to the viewer’s empathy and connection to ordinary life. The ad video captures all these occurrences by only looking at their New Balance shoes as they go about their lives. The ad features lively background music without deliberate advertisement verbiage to the viewer. As the music and the ad come to an end, the New Balance logo and a hashtag #WalkWithMe appear on the screen.   Continue reading “Marketing Campaign Analysis: TV Ads”

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New Material Coming Your Way!

Dear Reader,

Over the next few weeks, I will be focusing on many marketing related topics. I will be conducting marketing campaign analysis, interviewing marketing experts, exploring professional marketing services, and much more.

Also, I recently started reading Joan Magretta’s Understanding Michael Porter: The Essential Guide to Competition and Strategy. I will post reading reflection deemed necessary and relevant to the strategic marketing theme of the upcoming weeks.

I am in the process of coordinating a few interviews and look forward to sharing great insight into the crossroads of entrepreneurship, aviation, marketing and more!

Stay tuned!

-Jose F. Saavedra