Month: March 2019

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Marketing Campaign Analysis: TV Ads

1.- Walk With Me  

By New Balance (2015)

https://aef.com/ad-campaigns/walk-with-me-2/

Walk With Me is a very interesting ad that features a young couple doing ordinary things such skateboarding, a walk on the beach, a relationship breakup and more. It appeals to the viewer’s empathy and connection to ordinary life. The ad video captures all these occurrences by only looking at their New Balance shoes as they go about their lives. The ad features lively background music without deliberate advertisement verbiage to the viewer. As the music and the ad come to an end, the New Balance logo and a hashtag #WalkWithMe appear on the screen.   Continue reading “Marketing Campaign Analysis: TV Ads”

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New Material Coming Your Way!

Dear Reader,

Over the next few weeks, I will be focusing on many marketing related topics. I will be conducting marketing campaign analysis, interviewing marketing experts, exploring professional marketing services, and much more.

Also, I recently started reading Joan Magretta’s Understanding Michael Porter: The Essential Guide to Competition and Strategy. I will post reading reflection deemed necessary and relevant to the strategic marketing theme of the upcoming weeks.

I am in the process of coordinating a few interviews and look forward to sharing great insight into the crossroads of entrepreneurship, aviation, marketing and more!

Stay tuned!

-Jose F. Saavedra

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Preparing for Long-Term Success (Part II)

The last two chapters of Eric Ries’ book, The Lean Startup, highlight the importance of adaptive organizations and keeping the light of innovation burning. Both of these qualities are pillars for long-term success at any organization. While startups have the advantage of having momentum over established businesses reinvigorating their creativity, it should not discourage them from giving the Lean Startup method a try. Continue reading “Preparing for Long-Term Success (Part II)”

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Interview with Kristin & Cody Baciuska, Co-Founders of Loomacres Wildlife Management

I had the opportunity to interview Kristin Baciuska & Cody Baciuska. They are the Co-Founders of Loomacres Wildlife Management, a company specialized in providing wildlife management services to airports across the United States. We talked about the challenges of running a business in a niche market, wildlife management at airports, industry technology, innovation, the Miracle on the Hudson, and much more.