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1.- Without Teachers
By Teacher Appreciation Week (2017)
https://aef.com/ad-campaigns/without-teachers/
This outdoor ad was displayed during Teacher Appreciation Week in 2017. It is a simple ad thanking teachers for their work. Its appeal technique is humor by deliberately misspelling the word “dumb,” in the statement “Without teachers, we would all be dum.” Continue reading “Marketing Campaign Analysis: Outdoor Ads”
1.- Walk With Me
By New Balance (2015)
https://aef.com/ad-campaigns/walk-with-me-2/
Walk With Me is a very interesting ad that features a young couple doing ordinary things such skateboarding, a walk on the beach, a relationship breakup and more. It appeals to the viewer’s empathy and connection to ordinary life. The ad video captures all these occurrences by only looking at their New Balance shoes as they go about their lives. The ad features lively background music without deliberate advertisement verbiage to the viewer. As the music and the ad come to an end, the New Balance logo and a hashtag #WalkWithMe appear on the screen. Continue reading “Marketing Campaign Analysis: TV Ads”
I have selected five unique radio advertisements recognized by the Advertising Education Foundation (AEF) as exceptional marketing campaigns. Each ad exemplifies the desired qualities of successful marketing efforts. Analyzing individual features can help craft your own brilliant ad. Continue reading “Marketing Campaign Analysis: Radio Ads”