Category: ENT 610 Entrepreneurial Marketing Strategies

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Marketing Campaign Analysis: Outdoor Ads

1.- Without Teachers

By Teacher Appreciation Week (2017)

https://aef.com/ad-campaigns/without-teachers/

This outdoor ad was displayed during Teacher Appreciation Week in 2017. It is a simple ad thanking teachers for their work. Its appeal technique is humor by deliberately misspelling the word “dumb,” in the statement “Without teachers, we would all be dum.”     Continue reading “Marketing Campaign Analysis: Outdoor Ads”

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Marketing Campaign Analysis: Magazine Ads

1.- Print Isn’t Dead

By Migdal Insurance (2018)

https://www.bestadsontv.com/ad/96082/Migdal-Insurance-print-isnt-dead

This simple ad by Midgal Insurance stands out by only using a few words in a contrasting blue background. Migdal Insurance uses humor by joking about the state of the print industry stating, “Print Isn’t dead. It just retired.” Then, the ad draws a connection between retirement and having the right insurance behind you. Continue reading “Marketing Campaign Analysis: Magazine Ads”

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Marketing Campaign Analysis: Newsprint Ads

1.- $1.25

By Stella Artois (2007)

https://aef.com/ad-campaigns/1-25/

This Stella Artois newsprint ad mimics a sale coupon; however, the ad actually states that with this coupon you will pay an extra $1.25 on your next beer purchase. The ad takes a humoristic stand by imitating a sale that is actually not a sale. Jokes aside, the ad reflects all the necessary items to include within a sale coupon.   Continue reading “Marketing Campaign Analysis: Newsprint Ads”

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Marketing Campaign Analysis: TV Ads

1.- Walk With Me  

By New Balance (2015)

https://aef.com/ad-campaigns/walk-with-me-2/

Walk With Me is a very interesting ad that features a young couple doing ordinary things such skateboarding, a walk on the beach, a relationship breakup and more. It appeals to the viewer’s empathy and connection to ordinary life. The ad video captures all these occurrences by only looking at their New Balance shoes as they go about their lives. The ad features lively background music without deliberate advertisement verbiage to the viewer. As the music and the ad come to an end, the New Balance logo and a hashtag #WalkWithMe appear on the screen.   Continue reading “Marketing Campaign Analysis: TV Ads”