1.- Print Isn’t Dead
By Migdal Insurance (2018)
https://www.bestadsontv.com/ad/96082/Migdal-Insurance-print-isnt-dead
This simple ad by Midgal Insurance stands out by only using a few words in a contrasting blue background. Migdal Insurance uses humor by joking about the state of the print industry stating, “Print Isn’t dead. It just retired.” Then, the ad draws a connection between retirement and having the right insurance behind you.
The ad’s objective is to promote Migdal Insurance options. In terms of objective attainment and measurability, Migdal Insurance can monitor any increases in insurance policy sales after the release of this ad.
Its target market appears to be older adults enjoying their retirement. While not explicitly, the ad suggests its target market should consider Migdal Insurance for their coverage needs.
The value proposition offered by Migdal Insurance is coverage policies tailored to the needs of retired individuals. While many other insurance companies might offer similar options, Migdal Insurance is specifically targeting an audience to offer fitting insurance services.
2.- G & G
By Fish Hippie (2015)
https://www.adforum.com/creative-work/ad/player/34580930/print-ad-gg/fish-hippie
This Fish Hippie ad features a man untangling a fishing rod, wearing fashionable, yet comfortable outdoors clothes. The ad also features a lake background with the Fish Hippie logo and website listed at the top. The technique used to appeal to viewers is an aspirational sense of enjoyment and relaxation.
This ad’s objective is to frame Fish Hippie as a “go to” brand for fishing and outdoor clothing. Since the ad lists their website, Fish Hippie can monitor and track increased website traffic to assess its reach.
The ad’s target market is men who enjoy fishing and like to wear nice and comfortable clothes. While the ad does not call for a specific action, views are likely to visit fishhippie.com to find out more information.
In terms of value proposition, Fish Hippie offers the combination of stylish clothes that are a perfect fit for outdoor activities such as fishing. Some brands offer fashionable clothes, while some others offer plain outdoor clothing options; Fish Hippie offers both.
3.- The Normal Brand
By The Normal Brand
https://www.adforum.com/creative-work/ad/player/34580952/print-ad-the-normal-brand/the-normal-brand
The Normal Brand’s ad features a man wearing the same shirt in two different settings: one of them is inside a coffee shop and the other is out in the woods. It also features their logo, website, and social media icons. The ad’s appeal technique is a sense of belongingness and connection to everyday activities such as drinking coffee or walking out in the woods and feeling comfortable.
Its objective is to frame The Normal Brand as a versatile clothing brand that can fit all settings. The ad and brand’s target market is younger men looking for comfortable normal clothes. Since the ad lists Facebook, Twitter, Instagram, and their website, The Normal Brand has a variety of sources to track and measure the effectiveness of this ad campaign.
While not explicit, the ad offers viewers a variety of ways to find out more information by including their website within the ad. In terms of value proposition, The Normal Brand offers comfortable clothes that are perfect for just about any situation.
4.- Honey Lovers, Rejoice
By Coffee-Mate (2018)
https://www.adsoftheworld.com/media/print/coffeemate_honey_lovers_rejoice
Honey Lovers, Rejoice is a Coffee-Mate ad featuring a large brown bear standing and holding a warm coffee mug. The ad also includes a small image of the new honey-flavored Coffee-Mate. The ad relies on a humoristic appeal technique by presenting a bear that drinks coffee because of its honey flavor.
Its objective is to promote the new honey flavor Coffee-Mate. Since this ad is part of a campaign to introduce a new product, Coffee-Mate might have a difficult time identifying sales attributed to this ad specifically from those sales originated from other product placement techniques.
In terms of target market, Coffee-Mate wants to reach adventurous coffee drinkers willing to try a new creamer flavor. The ad introduces this new product and implicitly encourages viewers to try it.
Coffee-Mate’s value proposition offers a tasty new creamer flavor. Coffee-Mate wants its loyal customers to enjoy other delicious new products.
5.- Transamerica Light: Amy
By Transamerica Radio Station (2018)
https://www.adsoftheworld.com/media/print/transamerica_radio_station_amy
Transamerica Radio Station’s ad features a young hipster-looking male streaming and enjoying some music. The ad also displays a cartoon figure giving the music listener a back massage. The appeal of this ad is a combination of humor and pleasure (since it includes a cartoon massaging a human and the individual seemingly enjoying the music and the massage).
This ad’s objective is to promote Transamerica Radio Station to magazine viewers. Its objective attainability can be measured by analyzing any increase in listeners tuning to the radio station after the magazine’s release.
The ad’s target market is magazine viewers who might be interested in a new radio station to enjoy relaxing music. The ad does not ask viewers to take certain action, but it provides them with the radio station frequency.
The value proposition offered by Transamerica Radio Station is a nice and enjoyable radio station. Listeners that want to be as “cool” as the person depicted in this ad should tune in to 95.1FM.
Jose,
The companies did a fairly decent job of promoting their companies. I don’t know all the brands so I was a bit clueless for parts of it until I read your descriptions & then I had a clarification moment when it all suddenly made sense, haha. I’m just an unexposed individual obviously. Don’t get me wrong, I do know a lot of brands, but apparently not an excessive number of men’s clothing brands…
Thank you for exposing me to more companies,
AK
Hello Jose
I thought the Fish Hippie ad got right to the point. It was not overly complicated or wordy. It wanted to show the idea of wearing fashionable, comfortable clothes while fishing or partaking in outdoor activities. I believe the consumer is attracted to this type of advertising instead of the overly busy ads we sometimes see out in the marketplace today. People like for you to get to the point and show them the product. This ad does that.
Thanks
Brandon Guidry
Jose,
You chose some very interesting brands to cover in this post. I was most drawn to The Normal Brand’s ad. They used a tired and true tactic that I mostly see in advertisements for women’s clothing. The ad shows a man wearing the same shirt in the coffee shop and on a camping trip, as stated. I have seen other ads which shows a woman in the same dress, first, in the office, then, at a night club, showing that a woman can own a dress that is good for day wear or night wear. Same concept with this shirt. Great post!
Jennifer